This is our latest product to hit the shelves...100% Bluey and Mackerel CHUM, frozen into a compact block and comes complete with a 5kg mesh sack FOC if you request it at checkout.. The idea is that you put the block into the bag whilst it is still frozen. We have had anglers test these by using 2 different methods. The first is to tie it to a boat anchor and lower to the sea bed and as it defrosts in the bag it acts as a groundbait and as it defrosts the meat seeps out through the mesh bag into the surrounding water, thus attracting fish to where your baited hooks await.. The 2nd method is to go down the beach at low water where you intend on fishing at high tide and bury the block into the sand roughly where you will aim to cast. As the block defrosts it will again spread as a groundbait in the area where you aim your rig when you cast and hopefully straight into the fish. Other people have suggested defrosting the blocks and stuffing it inside squid bodies and binding it up using elastic. The beauty of this is that is is 100% fish. Nothing at all has been added to bulk it up so you will be amazed by the strength of the smell when you open the pack.